ENTRY PROCEDURE
All entries undergo a rigorous evaluation process led by an esteemed jury comprising rural marketing leaders, domain experts, brand custodians, and innovators from across Asia, with EY serving as the tabulation partner to ensure transparency, accuracy, and credibility
ELIGIBILITY
Campaigns, events, or initiatives launched or executed between 1st April 2025 and 31st March 2026 are eligible for submission. Initiatives commenced towards the end of this period will also be considered, provided sufficient execution or early impact can be demonstrated..
Registration Open: 1ST MAY 2026
Registration Close: 29TH JUNE 2026
STEPS TO PARTICIPATE
Step 1 – Sign up your company/organisation.
Step 2 - Username and password sent to the applicant's email id.
Step 3 - Login with username and password
Step 4 - Register Entry/Entries
- Select the relevant category from the dropdown menu and complete the submission details carefully.
- Each entry must be accompanied by a mandatory client approval received through the client’s official email ID.
- Upon submission, a system-generated email will be sent to the client for final approval. For self-initiated campaigns or agency-owned IPs, the entry may be self-approved.
Step 5 - Submitting the Entry Document
- Provide a clear brief and/or objective outlining the purpose and intent of the campaign/initiative.
- Describe the concept and/or execution, highlighting the key idea, approach, and on-ground activity.
- Detail the scope and scale of the initiative, including reach, geography, and audience engagement.
- Present measurable results and/or impact, supported by relevant data and outcomes.
- Mandatory: Upload a minimum of 4 images (maximum size: 1 MB each) and share 2 video links to substantiate the entry.
Important Note: Once submitted, entries cannot be modified or withdrawn. Participants are advised to review all details carefully and ensure timely submission before the deadline.