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The RMAI FLAME Awards, instituted by the Rural Marketing Association of India (RMAI), are among India’s most credible recognitions in the domain of rural marketing, activation, and experiential engagement.
With a strong focus on Bharat, the awards aim to acknowledge organisations who are enabling meaningful connections with rural and emerging markets through insight-led strategies, innovative execution, and measurable impact.
Over the years, the FLAME Awards have emerged as a benchmark for excellence—recognising work that not only delivers business outcomes but also contributes to inclusive growth, community engagement, and sustainable development across rural India.